Technology evolutions continue to change and challenge the nonprofit landscape. As these technological advances increase exponentially, how can a nonprofit effectively manage both current and emerging technologies to best leverage them for growth?
At the NonProfit PRO Emerging Tech & Growth Conference, you’ll learn:
Director of Communications - Clean Water Action
Account Executive in Database Marketing & Analysis - AARP
Technical Manager New Client Onboarding - ListenUp Espanol
Vice President, Communications - Charity Engine
Senior Account Executive - Charity Dynamics
Vice President, Analytics - Chapman Cubine Adams Hussey
Manager of Direct Response Television - Humane Society of the United States
Assistant Vice President of Information Technology - School of Business & Technology, Excelsior College
Chief Operating Officer - National Cybersecurity Institute (NCI) at Excelsior College
Direct Response Specialist - Wounded Warrior Project
Vice President of Strategic Outreach - Mothers Against Drunk Driving (MADD)
Partner - Klehr, Harrison, Harvey, Branzburg LLP
Check-in, say “hello”, grab some caffeine and get ready to learn!
Meet the NonProfit PRO team and get a glimse of what you’re in for.
Cybersecurity critical issues from both a legal and technical perspective.
Stretch, check email, meet your neighbor, do what you gotta do.
Eight years ago, Mothers Against Drunk Driving (MADD) had 20 different databases at its national office alone, with hundreds more in its field. In fact, calling them databases is charitable, with record systems spanning high-end solutions to custom databases to Access to Excel to paper. A project was begun to unify these databases, but without staff, funding, or time. Today, that journey is at its middle, with a coherent-ish database structure to serve national, state, and local offices. With this evolution has come a maturation of direct marketing, from disparate pieces to campaigns to channel coherence to an omnichannel marketing approach that puts the constituent at its center. Hear how MADD got to where it is, where it is going, and what mistakes were made along the way lest they be repeated.
Take a break from your day to enjoy a bite to eat and more casual conversations with speakers and fellow attendees.
This session will review the best practices for ensuring the successful implementation of new technologies and avoiding common mistakes that lead to project failure. We will explore how to obtain and document accurate business and technical requirements that will align organizational needs with technical solutions. We will learn how governance plays a central role in the successful acquisition, adoption and full exploitation of technology that promotes competitive advantage and business success.
Pick your favorite topic, break into small peer groups and exchange ideas, questions, tips & best practices. An industry expert will share their expertise and moderate your chosen roundtable. Plan to choose the hot topic you’d like to sit in on when checking-in at registration. For more session info, see the speaker page.
Managing Chronic NonResponders (Wounded Warrior Project): Harnessing behavior patterns to analyze chronic nonresponders and turn them into donors.
DRTV (Humane Society of the United States): As technology changes, we consume media differently. This is challenging for both DRTV and all fundraising efforts. Sarah will share her experiences as it relates to creating and managing DRTV and you are invited to ask questions, as well as share your own experiences with similar challenges in your current fundraising technology field of expertise.
English as a Second Language Call Centers (ListenUp Espanol): As the U.S. population grows and diversifies, many nonprofits are discovering the increasing value of the Spanish speaking market. Multilingual call centers will both help you expand and improve your organization’s experience for your donors. Join us to discover the potential of multicultural markets and how easy it can be to implement at your nonprofit.
Creating Valuable Growth Strategies from Early Donor Insights (Chapman Cubine Adams Hussey): The intro will show what data (from web navigation, transaction processing systems, and third party sources) can predict who will value out more . . . .and how this can inform how much you should be willing to invest to acquire donors in different segments. . . how aggressive you might be with your ask strings for different segments. . .and how to employ hand-raising strategies to better listen, interpret, and respond to the needs of the audiences more likely to become your future core donors, early in their lives with you.
Leveraging Technology (Charity Dynamics): Ever wonder how best to leverage the wide range of technologies available in the world of peer-to-peer fundraising? Join this roundtable discussion, led by Beth Nottingham of Charity Dynamics, to see what a variety of large and small nonprofit organizations are doing in the realms of social and mobile technologies in order to boost fundraising.
Accessing Your Tech Needs (Excelsior): Review the best practices for ensuring the successful implementation of new technologies and avoiding common mistakes that lead to project failure.
Measuring Results in Emerging Technology Campaigns (AARP): Every new technology in direct marketing introduces new measures and performance indicators – clicks, likes, pins, retweets. How do you measure marketing results without getting lost in the maze of all the available data? What are the key measures for evaluating a campaign? What are the best long-term measurements on the health of a marketing program? How can you avoid meaningless and distracting vanity measures? Join us to discuss a framework for choosing and evaluating the most important measures for any marketing activity.
Using Data to Tell a Donor Story (Charity Engine): How are you using your data to tell the story about your donors? Every engagement and action by your donors, no matter what the channel, paints a picture about their investment and reason for caring about your mission. In this share & learn conversation, we’ll discuss creative & strategic ways fundraisers are (and can be) collecting their data, analyzing it, using it and then most importantly, rewarding their donors for their support based on that understanding. Join the groups to tell us what you’ve discovered works and hear what other leaders have to say about their efforts.
Raising Money Online with Raffles & Sweepstakes (Ventura): Share your experiences, thoughts and questions in taking your traditional raffles and sweepstakes from direct mail and live venues to online and social media with Marla Altberg, CEO of Ventura Associates International LLC, a sales promotion agency with expertise in administration and legalities of such fundraising promotions.
Stretch, check email, meet your neighbor, do what you gotta do.
This panel discussion will feature updates and insights on some of the innovative ways nonprofits are using cutting-edge technology. Topics include: how studying the human brain and its response to stimuli can help develop effective marketing strategies and better understand post-ad consumer behavior; how to evaluate your chronic nonresponders to avoid over-mailing and determine who should be mailed and who should get a rest; and more.
Stick around after the conference to enjoy an open bar and snacks with your peers and the allstar speakers of the day.
Due to limited seating, the Emerging Tech & Growth Conference organizers reserve the right to give priority registrations to nonprofit fundraisers and other nonprofit staff. Practitioners who partner with nonprofit organizations to provide services/products who wish to attend will be wait listed and notified as space becomes available.
Conference Pass — $195 (501c3 Organizations Only; All Others – $995)
This ticket gives you access to a full day of sessions, roundtables, and lively Q&A discussions with 100+ of your fundraising peers. Breakfast & Lunch are included.
Date: July 21, 2015
Location: WHYY 150 N. 6th Street
Philadelphia, PA 19106
Yes! All conference attendees are also invited to stick around after the Conference for a networking happy hour at WHYY on July 21. We will have an open bar with adult & non-alcoholic drink options.
We wouldn’t dare let you go hungry! Your registration for the Conference includes a continental breakfast, lunch, snack & cocktail reception.
Nope, we aren’t picky! Business casual is a safe bet.
WHYY is located in a great part of Philadelphia! Whether you’ve been to the “City of Brotherly Love” before or not, you can definitely find something great to do during your visit.
For event-related questions, call Jennifer Bytof (a real human being who can actually answer questions) at 215-238-5218 or 800-627-2689 . Or, shoot her an email at firstname.lastname@example.org.